Ricardo is a true triple threat:
Producer, Writer and Director.
After migrating from his beloved motherland, Colombia with two Gabriel Garcia Marquez's books, a Spanish to English dictionary, a few dreams, he now calls Miami Dade County and Orlando home.
Ricardo starts a project by finding a piece of music, album or playlist that he can use as reference. A soundtrack. That piece of music always helps him set the look, feeling, rhythm, and emotion. He says a lot of it comes from intuition, not overthinking at this point, and sleeping on it.
RICARDO CEBALLOS - CONT
Once a soundtrack has been set, he’ll play that track or playlist over and over, while I breaking down the script or creative treatment piece by piece. He really likes to know, study, and learn all the pieces of the puzzle, especially how to get from point A to Point B. Afterward, he will write a full description of each scene, including acting, framing, lighting patterns, art direction, potential color palette, transitions, camera angles, image texture and finally what type of camera and lenses feel right for the overall piece.
Once he has a good idea of how things might look the time comes to research pictures from photographers that have a lot of experience on the type of creative project he’s working on. Most of the time he ends up looking at pictures of photographers from the 60s, 70s and 2000s for a much modern look, and real people on instagram.
Then, it’s just a matter of drafting a detailed director’s treatment including only my favorite content from the research I’ve done. This is my favorite part, because a lot of things evolve while working on it. Most of the time, I only stop playing with it until the very last minute.